The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas (Mit Press)

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Management number 231680840 Release Date 2026/06/18 List Price $7.88 Model Number 231680840
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Achieving faster, better, cheaper, and more creative innovation outcomes with the 5x5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks What is the best way for a company to innovate? Advice recommending “innovation vacations” and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator’s Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively—and competitively—crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations. Read more

ISBN10 0262528967
ISBN13 978-0262528962
Edition Reprint
Language English
Publisher The MIT Press
Dimensions 6.06 x 0.55 x 9.02 inches
Item Weight 12.6 ounces
Print length 256 pages
Publication date February 12, 2016

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